Summer is just around the corner, and to help customers with their marketing campaigns for the upcoming season, we’ve been keeping an eye on the latest trends that are emerging for the coming months. With help from search data from the sector, we’ve rounded up six popular and unique summer promotional merchandise products and trends for summer 2022.
Sporty Sunglasses
Sunglasses are a timeless staple for the summer months, and in recent weeks, searches for the product have risen within the promotional merchandise marketplace. According to Vogue U.K., this summer’s global eyewear trends include aviator and sporty sunglasses with custom branding used for outdoor sports are also rising. Eyewear styles from the 2000s, or “Y2K styles”, are also popular choices, with rimless, rectangle, oversized, and coloured lens sunglasses rising in popularity. We offer a range of sunglasses with your logo, branding or a quirky message.
Beach Accessories
Beach accessories like towels and toys are always popular summer items, and this year is no exception. Searches for these products have continued to increase within the promotional products industry over the past month, and branded beach towels, custom printed beach bags, and personalised beach straw hats are all currently hot products. Browse our range of vibrant custom printed beach towels. In addition to beach accessories, customers have recently been searching for custom printed beach balls, personalised beach toys and promotional picnic baskets for the summer months.
Fidget Toys
Fidget toys, meant to aid in stress relief and easing restlessness, first made our trending wholesale products list in the winter of 2021 and they’ve only grown in popularity since. Among the many varieties of fidget toys, pop its—brightly coloured toys with dozens of pokeable bubbles that offer a similar sensation to popping bubble wrap and simple dimples- a compact version of the pop it with only two or three larger bumps that can be used as a keychain according to recent search volume. These toys can encourage tactile stimulation in children and adults alike, as well as assist in relieving anxiety.
Summer Clothing Trends
Summer t-shirts and shorts are summer staples that have seen increased search volume over the past few weeks. We have a variety of summer clothing ranging from custom printed baseball caps, branded sun visors and personalised t-shirts both for adults and kids.
Plants, gardening accessories and more nature-themed products
We spotted the trend of returning to nature and bringing the outdoors inside earlier in 2022. Consumers’ interest in botanical decor items continues to rise. Searches for items like seeded pencils, seeded paper notebooks, plants, gardening, custom printed watering cans and general gardening accessories have been consistently trending within the promotional products marketplace in the past month. Gardening accessories—from simple tools like shovels and weeding forks to branded plant labels —have also seen increased search volume in recent weeks.
We offer a comprehensive range with several thousands of promotional products available with printing. If you can't find what you are looking for contact us below and we will endeavour to meet your product sourcing requirements.
tel: 020 3004 7970
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