Whether you will be attending or working at a festival this summer, you probably won't want to pass up the opportunity to showcase your brand. With festivals such as Glastonbury hosting over 200,000 attendees over the course of a weekend, they represent the ideal opportunity to showcase what you do.
Subtle is cool
If you are attending a festival rather than working it, there is no need to be too aggressive with your marketing. You may elect to wrap yourself in a personalised towel, a personalised poncho or add your company logo to a pair of wellington boots.
You could, of course, simply choose to wear a company lanyard or wristband that would demonstrate your affiliation to a particular brand.
Working a festival? Go all out!
If your company or charitable organisation is working a stall at a festival, personalising your products can help you to reach a much wider audience than would typically be achieved. Festival-goers enjoy collecting mementoes and will be open to receiving branded promotional merchandise that will also enhance their festival experience, such as reusable bags, umbrellas, water bottles or flip flops.
The key to a successful promotional product marketing campaign at a festival is to remember who your audience are. They are people who are away from home with limited supplies. They will need to carry many of their belongings with them at all times and will very likely get rained on or sunburnt. Or both. These inconveniences are a small price to pay for the experience, but they offer creative thinking businesses an opportunity to demonstrate their commitment to the pleasure and enjoyment of the festival-going population by providing them with what they need, rather than simply extra items to carry about or lose.
Businesses that wish to attract this target demographic to their brand really need to use the opportunity to demonstrate that they understand the needs and motivations of this audience. The staff covering your festival stalls should reflect the demographic that you are looking to attract and be personable, friendly and informed about the music and the experience. They should be relaxed and well prepared for all eventualities as this will build trust in the consumer that your brand really can offer them what they need.
Don't know what to supply?
If promoting your business at a festival is a new step for you, we can help. Our team are experienced, outgoing and love a challenge. We can pull together the perfect range of products that will promote your brand whilst fulfilling a need in the lives of your audience. Why not give us a call today to discuss your requirements. We look forward to helping you plan a great summer.
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