Trade shows can be great for business. They put you front and centre in front of a huge audience; you can compare your offerings to those of other firms; and speak directly to existing and potential customers. They are one of the greatest opportunities available to businesses who want to understand the desires of their consumers and be competitive within their market.
One downside to trade shows, however, is that it is easy to become lost in the noise, particularly if you operate in a crowded market sector. Some businesses are very forward in reaching out to passersby, others employ enormous banners and eye-catching graphics to grab peoples' attention. One strategy which is often very successful is running promotional giveaways.
What is a promotional giveaway?
Everybody likes to get presents. Promotional giveaways play on this fact, attracting consumers to your booth to see what freebies you have on offer and encouraging them to engage with your brand and spend time at your booth in order to earn them.
Unlike a simple freebie system where people can grab a free pen, notebook or bag as they pass without any meaningful interactions, promotional giveaways require people to enter a competition or join a raffle, providing you with their details so that they can be contacted if they win. This allows you to engage with them while they prepare their entry slip, getting to know them and building a positive association.
By obtaining customer data in this manner, you extend your period of association with that customer, and they retain a positive memory of your brand, hopeful that they will be the lucky winner of your promotional merchandise.
Best products for promotional giveaways
The products that you choose must be sufficiently appealing to encourage consumers to part with their contact data in hopes of winning it. They must be high quality, relevant to your brand, align with your target demographic's values and give a taste of what owning your brand's products or accessing its services is like.
We urge you to think outside of the box. If you run a holiday company, suitable promotional giveaway items could include branded towels, flip flops or bathrobes. If you are in the catering industry, consider a branded box of chocolates or a bottle of fizz. Perhaps you are a recruitment consultancy delivering high quality talent into prestigious office environments, in which case document folders, desk calendars and power banks may appeal to your target demographic.
By understanding the needs and motivations of your target audience, you can select the products they are most likely to get excited about. By displaying these in a prominent position on your booth with exciting visual graphics to entice them over, you will be well placed to glean the information you need to grow your customer base and, ultimately, your brand.
To discuss your marketing strategies with an expert, please contact Source Promotional Merchandise today.
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