Promotional products are a highly effective way of building brand awareness, but many businesses struggle to decide which products to select to ensure that their business stands out for the right reasons. The products chosen need to be relevant, memorable and of high quality, yet they must also be cost-effective. In this post, we explore the factors that you will need to consider in order to ensure that the promotional products you choose properly represent your brand and its values.
1. Who is your audience?
It is essential that you understand the audience that you are targeting. What is their demographic, what are they interested in, and what do they need? Equally, what do they consider to be off-putting? You can perform market research and analyse customer data to gain useful insights that will help you to develop a thorough understanding of your customer base.
2. What are your business values?
Your business values should align with the needs and motivations of your audience. You will need to consider how you wish to be perceived and the actions that you should take to ensure that your messaging is on-point.
3. Why are you considering promotional merchandise?
Are you looking to reward existing customers, attract new ones or appeal to a wider audience? Your objectives will be a significant influencing factor in the merchandise that you choose.
Now that you have understood what you wish to achieve, the message you want to deliver, and you know what your target audience will appreciate, you can start to consider the specifics of the products that you will purchase.
Quality matters
Always go for the best quality products that you can afford. Supplying poor-quality items will reflect badly on your brand, as will issuing your customers with products that do not align with their preferences or values. Consider the environmental impact of the products that you select, and ensure that any products that you issue reflect your business' stance on environmental sustainability.
Be consistent
Make sure that the branding on your promotional products aligns with that used in your other marketing and promotional campaigns. While it may feel clever to innovate with slick messaging or personalised imaging, this can detract from your aim of increasing brand awareness. You want your customers to think of you every time they use or look at the promotional merchandise that you have supplied to them.
Present it well
Make sure that your chosen merchandise is presented in an attractive manner to appeal to the widest possible audience. Regularly reassess your choices based on customer feedback, new trends and any evolution of your brand's messaging or values.
By considering these factors, you should be well placed to select the perfect promotional merchandise for your brand. However, if you need additional support or ideas from industry experts, please contact the team at Source Promotional Merchandise today. We look forward to helping you.