No business can operate at full effectiveness without the commitment and loyalty of a dedicated and united workforce. There are many ways in which a business can foster an inclusive workplace culture, including through incentivising team working, rewarding the achievement of team goals, engaging in team building events and hosting regular team meetings.
One tried and tested method which should not be overlooked is team-branded clothing. While every effort must be made to appreciate and honour individuality, the provision of team-branded clothing is a powerful tool for fostering workplace inclusivity and boosting employee morale.
How team-branded clothing can help businesses flourish
Many organisations will have a pay gap between the highest and lowest earners and this can be reflected in their mode of transport and their clothing choices. It is easy for lower earners to become despondent or to compare themselves unfavourably against those higher earners. Where salary negatively impacts workplace culture, mandating team-branded clothing can remove the perceived inequality and level the playing field, helping the team to bond and restoring morale.
People who are provided with team-branded clothing feel as though they belong; that the organisation cares about their wellbeing and is willing to invest in them. For businesses, providing workers with team-branded clothing is a small gesture that can deliver a huge impact. By investing in people, they are more likely to be loyal to the company, to work together to achieve shared aims and to overcome the hurdles that they face in their day to day duties.
What is the best custom company apparel?
Every business needs to select its team-branded clothing based on three pivotal factors:
1. Appropriateness.
Businesses need to ensure that the team-branded clothing provided to their workers is appropriate for the type of work that they do and the people with whom they interact. Although a personalised baseball cap may look great, it would be deemed inappropriate in an office setting, so would not be worn. They would, however, be entirely appropriate for mechanics working in an outdoor setting.
2. Comfort.
The clothing selected to be worn by all employees must be comfortable for all genders, ages and body shapes. T-shirts and hoodies are very popular for a wide range of industries as they can be easily branded with the company logo, are available in a wide range of styles and fittings and are comfortable to wear.
3. Cost.
Businesses need to consider the cost of their chosen clothing type. Firms with a high employee turnover may opt for lower-cost clothing, while those who foresee their workers remaining with them for a prolonged duration may be willing to invest in higher quality materials or more expensive clothing types.
In conclusion, there are very few businesses that won't benefit from providing their employees with custom company apparel. To discuss your needs or to place an order, please contact the experts at Source Promotional Merchandise today.
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