Businesses use promotional merchandise to build brand awareness, to increase their reach, to meet their sales targets and to achieve brand loyalty. But how does giving away pens and USB sticks at nil cost actually meet these goals?
1. Tell your brand's story.
The modern consumer places immense value on brand values and will gladly pay a premium price for a product that satisfies their ethical or environmental ethos, that supports their lifestyle or that contributes to a cause that is dear to them.
By supplying personalised merchandise bearing a tagline or QR code to your target clientele, you remind them of your shared values and reinforce your stance on the issues that matter to them. You can encourage them to engage with your brand online, participate in events and share your vision with their own friends and followers, forming a lasting connection that ultimately increases loyalty.
2. Reward interactions.
Make the most of your marketing budget by using promotional merchandise as a reward. Rather than issuing it as a one-time giveaway in the hope that it will be enough to garner interest, weave it into an interactive and engaging experience that actively rewards participation.
For example, you could create a sense of community within your loyal customer base by offering exclusive merchandise during promotional events or product launches or challenge your followers to increase your market share by completing challenges, referring friends or sharing your posts to earn branded items.
By encouraging people to work for rewards, you enhance their connection with your brand and build a lasting positive association.
3. Maintain brand visibility.
Rather than simply issuing promotional merchandise and then forgetting about it, sitting back and hoping for the best, actively engage with the lucky recipients. Ask for feedback, encourage them to share photos or videos of themselves using their freebies on social media and let them know of other products and services that you can offer them.
Let everyone who participated in the giveaway know about future promotions through follow up emails and early-access notifications. This will make them feel special and appreciated, potentially motivating them to share the news among friends and family, increasing your reach, and strengthening the already established relationship, further building loyalty.
4. Focus on quality.
Only ever issue promotional merchandise that meets your brand's high standards. Customers will judge your brand based on the quality of its freebies, and poor quality, cheaply made products will diminish your brand's value in their eyes.
Conversely, high quality, durable and functional products that they can use everyday for a prolonged period will build a lasting positive brand association that will serve you well when they come to make a future purchase.
These are just four ways in which your brand can use promotional merchandise to attain brand loyalty. To discuss your preferred strategy or to seek a tailored solution, please contact the team at Source Promotional Merchandise today to see how we can help.
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