There is a balance to be struck between providing promotional corporate products and watching the budget to ensure a profitable end of year position is achieved. At Source Promotional Merchandise, we are fully cognisant of this fact, so we are ideally placed to support you in sourcing the products that will keep your brand visible without breaking the bank.
Benefits of promotional corporate products
1. Boost employee morale. Receiving a gift from your employer gives you a warm feeling. It makes you feel appreciated and increases your loyalty to the brand. By giving an affordable promotional corporate product to high performing staff, you can reward them and encourage them to perform to the best of their ability.
2. Thank customers. Including a promotional corporate product within a customer's order as a free gift is an easy way of thanking them for their custom. It is an affordable way of increasing a customer's connection with your brand and can help them to become loyal to it.
3. Increase brand visibility. Every time somebody uses a promotional corporate product with your company name, logo or brand on it, they think favourably of your business. As an added benefit, they unknowingly promote your brand as desirable to others.
Trending affordable promotional corporate products
It is important that the promotional corporate products that you stock are relevant to your business. They should satisfy a need in your customers' or employees' lives and help them to remember your brand when they need a product or service that you can deliver.
Below are some of the top trending affordable promotional products of 2023:
1. Stationery. Pens, pencils, crayons, rulers and notebooks are always a popular choice with employees and customers alike. They are items that are used on an everyday basis, both at home and at work, are easily personalised and are very reasonably priced.
2. Sweets. While they will not last as long as stationery, lollipops, mints, fortune cookies and chocolates are highly desirable and their packaging is easily personalised with a corporate message, logo or image of your choice.
3. Keyrings. Keyrings are always useful, and when they incorporate a torch or trolley token, they immediately become invaluable to the recipient. These are small enough to incorporate in a corporate mail drop or as a thank you gift in a customer order, but their impact will be huge.
Summary
By choosing your promotional corporate products wisely, you will benefit from this time-proven marketing technique without upsetting your finance director. When you select an affordable promotional corporate product, you can generate more leads which will not only offset the initial cost of the products but also increase your profitability.